Similar Artist Analysis: Death Grips

The album cover for Government Plates by Death Grips is all black with an image of a California license plate that reads, "DEATH". The image is rendered in animation/modeling software blender. The cover is abstract and represents the music in the album as well as the title of "Government Plates" instead of being advertising for the artist, there isn't mention of the artist outside of "death" possibly being short for Death Grips. The solid black background makes the cover seem dark and empty.

The cover for Exmilitary is an image of an aboriginal man from a National Geographic magazine, one of the band members revealed in a interview that he carried it folded up in his wallet and that it represents power to them. Because the image is heavily folded the image is crooked and distorted which fits the genre of alternative hip hop. The typography of the album fits the normal hip hop genre, it is conventional because the gothic style type is used on many hip hop albums. The artist name is along the side in a smaller font because it is not as important to them to showcase the name. The album cover fits the convention of being abstract because it does not show an image of the band/lead performer even though it may seem like they are.





The album doesn't have a CD release but it was released on vinyl, the tracklisting is in a small, basic font againts a bright red background and with a small thirdworlds logo (which is their own small label) in the corner. They havent added lots of small text, a big label or any social media links etc. because at the time they weren't big and didn't do a wide release.






Death Grips - Big House



The music video for Big House is very abstract and does not directly represent the ideas in the music but it does it through random objects such as a house on a stage, a lighter, a spider etc. The visuals fit the music very well such as the stage spinning faster as the music builds up and the spider shaking to the drums and the lyrics also fit the video because when "Creeping under my skin" is said we see a spider which "creeps along" and also we see a big house which is mention in the lyrics.
The video could be seen as creepy because of the black background and some of the things shown such as spiders and an eyeball following a blimp around.

Death Grips - Double Helix

The music video for Double Helix is very strange because it is all filmed from a parking camera on a car. The car is moving around a parking lot whilst MC Ride raps to and moves around the camera lying on the ground and doing handstands etc.. At some points during the video it cuts to a dark shot at night on the side of the road of the rapper performing, he is illuminated by bright red lights and the camera looks really grainy and low quality. The way this video has been filmed is quite conventional as it is filmed in an alternative way to a regular camera, the footage is also lo-fi so also fits because of that. The way the rapper performs is conventional because at some points he looks crazy which fits in with a lot of themes in this genre of music and particularly the music this band makes.