- A Promotion Package with a unified style including a music video, a digi-pack and a poster.
- A Blog documenting the planning, research, production and evaluation stages.
Cinematography
. How the camera is used and how images are sequenced will have a significant impact on meaning.
. Camera angles distance and movement need to be analysed.
. Movement of performers is just as important as camera movement.
. Dynamic camera work such as circling the artist.
. Close ups of the artist/band to create a sense of intimacy and puts emphasis on the artist and the voice.
Editing
. Most common form of editing is a fast paced montage style video.
. Slow paced editing is often used to set the mood if it fits the music.
. Often enhancing the editing are digital effects which try to keep the audience interested.
Development of technical codes
. Video recording and editing processes are the key to innovation in the development of modern music videos as well as development of special effects such as green screen.
. High quality colour video recorders and portable video cameras enabled many pop acts to to quickly create promotional videos for their music especially in comparison to the expensive and long process of recording using film.
No comments:
Post a Comment