Goodwins Analysis 2

 1: Music videos demonstrate genre characteristics
The video for 'King Kunta' Kendrick Lamar shows lots of genre characteristics for the hip hop genre. First of all and most prominently, the video represents Compton, Los Angeles. LA is another hotspot for Hip Hop along with NYC and Atlanta, more specifically Compton is home to many well known hip hop artists such as Snoop Dogg, N.W.A and Kendrick Lamar and his friend YG.
The video also shows a black community in Compton where Kendrick is from, many of the people are gang affiliated and wearing gang colours.
Another genre characteristic is showing off cars, more specific to California hip hop is that they usually show off classic muscle cars and low riders often fitted with hydraulics.
Other than outside around the hood, another setting for the video is Kendrick in a liquor store which is a characteristic of the genre especially things like OE 40 ounce liquor.

2: There is a relationship between lyrics and visuals
There isn't many lyrics that match exactly to the visuals but the idea of the song. Kendrick could have been stuck in the hood being a criminal involved with gangs but he overcame like the fictional slave Kunte Kinte, which he compares himself to. He now says he is a king to his community because of his fame, popularity and prominence as one of the best in hip hop at the moment. He is shown as a king in the video as there are some shots of him on a throne. There are also lyrics relating to this, "I don't want you monkey mouth mother fuckers sitting on my throne again" saying that he does not want any sub par rappers trying to do better than him.
There is a line where he says "I might just go back to my hood, see my enemy and say:" and the video cuts from him in the liquor store to him in the hood.

3: There is a relationship between music and visuals
The video is medium paced and fits the music. Most of the movemnt in the video is covered by the movemnet of the handheld camera and also the movement of all of the people dancing to the music.
The song is quite happy and uplifting, it is a rags to riches type song (with Kendrick also taking time to brag and talk down to people thinking they beat him at rapping) so the video is very bright and colourful, which also fits with the representation of LA which is always sunny unlike a city such as New York.

4: The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recurs across their work
Kendrick is being represented as a leader of the black community. This is shown by him not being the sole focus of the video, his videos focus more of the community and the people dancing and showing off cars or working out etc., Kendrick is all about the place he grew up. He constantly reps his home city even on his baseball cap. Other ways Kendrick being a leader is show is through him being shown on a throne and also images shown of Malcom X, MLK and Obama. Malcom and MLK represented black people on race issues in the past, Obama is currently the first and only black president and Kendrick is continuing this by covering race issues in his community through his music.

5: There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particular voyeuristic treatment of the female body
In the music video there are many provocatively dressed women who are shown dancing, usually on their own compare to the men which are dancing in groups.
There are also two women that are with Kendrick for most of the video dancing for him.

6: There is often intertexual reference
The video contains no real interetexual references except for hip hop culture of California specifically with the cars, weather, community etc.